This an unofficial rebrand of Chattanooga, TN. I got to know Chattanooga on several visits to see my Dad, prior to his death in 2014. It’s a beautifully situated city, full of warm people, the terrific Hunter Museum of American Art (designed by former Frank Gehry associate, and native Chattanoogan, Randall Stout), great food, and free city-wide wi-fi.
Inspiration for the rebrand design was the striking green glass roof of the Chattanooga Aquarium (seen in the billboard and postcard above), the autumn foliage, and the modern, clean feel of the city.